THIS IS OUR STORY
Established in 2013, SIM-X Tactical Solutions’ mission is to deliver the highest level of effectiveness for every shooter through innovation and dedication to excellence.
Founder and CEO Bill Reilly began development of SIM-X’s underlying product technology in 2010 when he sought solutions that would allow him to spend more time pursuing his passion for shooting. He simply wanted to shoot more and he set out to build ammunition that would allow him to do just that. The basement of his home in Clearfield, Utah was quickly converted to a research and development laboratory and test facility. His hunt for a better choice resulted in him being able to shoot more and from there, a market opportunity clearly emerged. In 2013, Bill drew on his recruiting talents to seek out and gather like-minded partners, investors, advisors and a best of industry supplier team to fulfill his entrepreneurial dream of removing the restraints of lead from ammunition.
Bill applied his team’s knowledge of firearms, physics, finance, chemistry, material sciences and production processes to innovate, refine and define the specifications for a family of ammunition meeting the needs of recreational, law enforcement and military shooters. His dream became their dream and their dream became SIM-X. SIM-X has created an exciting ammunition product line that provides shooters with less recoil, more terminal energy and flatter trajectories. These patent pending cartridges provide game-changing performance. Starting from experiments with polywax bullets, driven by a true entrepreneurial spirit and applying technology, SIM-X products deliver the highest level of effectiveness for every shooter through innovation and dedication to excellence.
Management
William Reilly, Founder & CEO
Bill Reilly is a senior executive and technology innovator with more than two decades of leadership experience across security systems, sales, talent development, and advanced ballistic engineering. He began his career in security system development before transitioning into software sales and later executive-level recruiting, where he led nationwide talent initiatives for Fortune 500 and high-growth technology companies.
As the founder and Chief Executive Officer of SIM-X Tactical Solutions, Bill is the principal innovator behind SIM-X’s next-generation Smart Bullet Technology and SubMass projectile architecture. His work has produced major breakthroughs in controlled-penetration ballistics, high-pressure-wave performance, and fully lead-free, high-velocity cartridge design—positioning SIM-X as a category-defining ballistic technology company.
Bill studied at the University of Wyoming. Raised in Casper, Wyoming, he is a lifelong outdoorsman and marksman whose hands-on experience and engineering curiosity drive SIM-X’s mission to deliver lighter, faster, cleaner, and more effective ammunition for the modern world.
Adam Ball
Board of Directors
John Lindquist
John Lindquist is the newest member of SIM-X’s Board of Directors, in addition to being an investor in the company. After two successful business careers at the local and national levels, John is currently President of Social Construct, Inc., a private organization dedicated to helping entrepreneurs find success for their ideas. John has a degree from the University of Puget Sound, dual MBA/MM from Willamette University, and an MHA from Weber State University. He holds additional certifications in Game-Changing Organizations and Technology Development and Product Strategy from Massachusetts Institute of Technology (MIT). John is a life member of the Air Force Association, and a past member of the executive board of the Top of Utah Military Affairs Committee.