Established in 2013, SIM-X Tactical Solutions’ mission is to deliver the highest level of effectiveness for every shooter through innovation and dedication to excellence.
Founder and CEO Bill Reilly began development of SIM-X’s underlying product technology in 2010 when he sought solutions that would allow him to spend more time pursuing his passion for shooting. He simply wanted to shoot more and he set out to build ammunition that would allow him to do just that. The basement of his home in Clearfield, Utah was quickly converted to a research and development laboratory and test facility. His hunt for a better choice resulted in him being able to shoot more and from there, a market opportunity clearly emerged. In 2013, Bill drew on his recruiting talents to seek out and gather like-minded partners, investors, advisors and a best of industry supplier team to fulfill his entrepreneurial dream of removing the restraints of lead from ammunition.
Bill applied his team’s knowledge of firearms, physics, finance, chemistry, material sciences and production processes to innovate, refine and define the specifications for a family of ammunition meeting the needs of recreational, law enforcement and military shooters. His dream became their dream and their dream became SIM-X. SIM-X has created an exciting ammunition product line that provides shooters with less recoil, more terminal energy and flatter trajectories. These patent pending cartridges provide game-changing performance. Starting from experiments with polywax bullets, driven by a true entrepreneurial spirit and applying technology, SIM-X products deliver the highest level of effectiveness for every shooter through innovation and dedication to excellence.